SEO is constantly evolving. As the search engines continue to refine their algorithms, and as new technologies emerge, the landscape of SEO is always changing. So what does the future hold for SEO?
There are a few trends that are already emerging that are likely to shape the future of SEO. Here are a few of the most important ones:
1. The Rise of Artificial Intelligence
Artificial intelligence is already starting to have a major impact on SEO. Google’s RankBrain is one of the most notable examples. RankBrain is an AI system that is used to help Google interpret search queries and provide the most relevant results.
As AI continues to evolve, it is likely that more and more features like RankBrain will be introduced. This could have a major impact on the way that SEO is done, as AI will be able to help with tasks like keyword research and link building.
2. Increased Focus on User Experience
User experience has always been a important ranking factor, but it is likely to become even more important in the future. As the search engines continue to refine their algorithms, they are placing an increasing emphasis on factors like page load times and mobile-friendliness.
3. The Growth of Virtual Reality
Virtual reality is another emerging technology that is likely to have an impact on SEO. As more and more people start using VR headsets, businesses will need to start creating content that is optimized for this medium.
This could mean creating 360-degree videos or VR experiences. If you want to stay ahead of the curve, it is worth investing in VR now.
4. The Rise of Voice Search
Voice search is another trend that is likely to have a big impact on SEO. As more and more people use voice assistants like Siri and Alexa, businesses will need to start optimizing their content for voice search.
This could involve creating longer content that is optimized for featured snippets, as well as making sure that your website is mobile-friendly.
5. Greater Focus on Local SEO
Local SEO like SEO in Calgary is likely to become even more important in the future